Ultimate List Of Innovative Marketing & Sales Technologies Used By The Fastest Growing SaaS Startups in 2019

In an attempt to answer what sales & marketing technologies are trendy among SaaS startups today, together with my team, we reviewed a collection of SaaS companies that have raised anything between $1M and $280M in the last 7 months. Our hypothesis here is that these companies have the trust of the market, are maintaining blitz-growth and are at the top of their game in terms of finding and converting customers online.
We only reviewed subscriptions based companies that raised money since Jan-2019.

Disclaimer: This list is not claiming that the following mentioned tools are the best or the only available tools in the market. My tip is to use this list as an inspiration on what technologies are available today in the market. Send it to your marketing team and let them discover new ways of growing and converting leads.

To discover the technologies used, we went through the front-end code of each company's website and found every pixel and tracking script these startups have added to their different landing pages.

Total of SaaS growing startups that we reviewed in detail: 66
Total tools found: 80
Average number of technologies per startup: 6.54
Median number of technologies per startup: 6
Total funding raised by these startups: $2.5 billion
Average funding per startup: $39 million

Without further ado, here is the list of tools used by fastest growing SaaS startups in 2019:

Marketing Automation, Lead Generation & Lead Engagement

Mailchimp Marketing Automation

MailChimp can be used for more than just newsletters. You can send marketing emails and automated messages, create and trigger targeted campaigns while benefiting from detailed reporting and analytics.

Pardot

Pardot is a SaaS-based marketing automation application enabling marketers to create, deploy and manage online promotion campaigns.

AppNexus

AppNexus is a multinational technology company operating a cloud-based software platform that aims to enable and optimize programmatic online advertising.

FullStory

FullStory is a customer experience data app that captures all customer experience data in one powerful and easy-to-use platform.

Leadfeeder

Leadfeeder is a sales lead generation tool for B2B companies, helping convert promising visitors into sales leads.

Sumo

Sumo is a suite of marketing tools that help mainly eCommerce shops grow their business.

AddThis

AddThis provides social engagement tools, APIs and services personalizing websites for engagement, monetization and traffic boosting.

SalesLoft

SalesLoft is the leading sales engagement platform, helping sales organizations deliver a better sales experience for their customers.

OptinMonster

OptinMonster is an online lead generation software that converts abandoning visitors into subscribers.

Albacross

Website visitors discovery and lead generation.

Hello Bar

The Hello Bar is a customisable notification bar that draws visitors to an important call to action on the website.

Marketo

Marketo develops marketing automation software that provides inbound marketing, social marketing, CRM, and other related services.

HubSpot

HubSpot develops cloud-based, inbound marketing software that allows businesses to transform the way that they market online.

Advertising Network

Rubicon Project

Rubicon Project is an advertising automation platform enabling premium publishers to transact advertising brands.

OpenX

OpenX provides digital and advertising technologies that optimize a company's advertising revenue. You may say it's a popular alternative of Google ad network.

AdRoll

AdRoll is the display, retargeting & growth marketing platform for web, social, and email advertising.

Content & Content Management Softwares

Wix

Wix empowers businesses, organizations, professionals, and individuals to take their businesses, brands, and workflow online.

Trendemon

TrenDemon is setting the standard for content marketing attribution, helping brands understand and improve the impact of content on their bottom line.

Wistia

Video hosting platform for businesses.

Elementor

Elementor is all-in-one tool for designing your entire WordPress website visually.

Yoast SEO

For SEO optimisation and analytics. They have a very popular Wordpress plugin for on-page SEO optimisation.

Wordpress Ecosystem

WordPress offers a web publishing software that can be used to create websites or blogs with thousands of plugins for marketing and sales.

Conversational Sales, Chats & Comment Systems

Disqus

Disqus is a blog comment hosting service offering a platform for social integration, social networking, user profiles, analytics and more.

Drift

Chat software and conversational marketing software.

Intercom

Intercom offers a customer communication platform for teams in web and mobile businesses to communicate with their customers. Its platform enables teams in Internet businesses to communicate with their customers personally, at scale—on their website, inside web, and mobile applications, as well as by email.

Analytics, A/B Testing & Heatmaps

Crazy Egg

Use Crazy Egg to see what's hot and what's not, and to know what your web visitors are doing with tools, such as heatmaps, recordings, A/B testing & more.

Mixpanel

Mixpanel is an analytics platform for the mobile and web, supporting businesses to study consumer behaviour.

Heap

Heap provides analytics infrastructure to automate away the annoying parts of user analytics.

Bizible

Marketing attribution technology. Bizible offers an integrated marketing analytics platform for marketers to optimize their campaigns.

Woopra

The leading Customer Journey Analytics platform helping organizations unify, visualize and act on data through every customer touchpoint.

Optimizely

Optimizely helps businesses test out different ways to make their websites or apps more effective.

Visual Website Optimiser

VWO enables growing businesses to conduct visitor research, run experiments, personalize experiences, and re-engage it.

Clearbit

Clearbit develops business intelligence to help companies find more information of customers in order to increase sales and reduce fraud.

Segment

Segment provides the customer data infrastructure that helps businesses put their customers first.

Hotjar

HotJar is a privately owned and funded company that develops intuitive and disruptive research and optimization tools for web businesses. Heatmaps, visitor recordings and more.

Matomo

Open-source web analytics platform, used on over 1.5m websites in over 190 countries.

Google Tag Manager

Google Tag Manager is a tag management system created by Google to manage JavaScript and HTML tags used for tracking and analytics on websites.

Google Analytics

The in-famous analytics service offered by Google. It is definitely the starting point for any marketing team. You simply can't survive the wild web without Google analytics.



Other technologies we found but didn't make the list are: