Ultimate List Of Innovative Marketing & Sales Technologies Used By The Fastest Growing SaaS Startups in 2019
In an attempt to answer what sales & marketing technologies are trendy among SaaS startups today, together with my team, we reviewed a collection of SaaS companies that have raised anything between $1M and $280M in the last 7 months. Our hypothesis here is that these companies have the trust of the market, are maintaining blitz-growth and are at the top of their game in terms of finding and converting customers online.
We only reviewed subscriptions based companies that raised money since Jan-2019.
Disclaimer: This list is not claiming that the following mentioned tools are the best or the only available tools in the market. My tip is to use this list as an inspiration on what technologies are available today in the market. Send it to your marketing team and let them discover new ways of growing and converting leads.
To discover the technologies used, we went through the front-end code of each company's website and found every pixel and tracking script these startups have added to their different landing pages.
Total of SaaS growing startups that we reviewed in detail: 66
Total tools found: 80
Average number of technologies per startup: 6.54
Median number of technologies per startup: 6
Total funding raised by these startups: $2.5 billion
Average funding per startup: $39 million
Without further ado, here is the list of tools used by fastest growing SaaS startups in 2019:




We only reviewed subscriptions based companies that raised money since Jan-2019.
Disclaimer: This list is not claiming that the following mentioned tools are the best or the only available tools in the market. My tip is to use this list as an inspiration on what technologies are available today in the market. Send it to your marketing team and let them discover new ways of growing and converting leads.
To discover the technologies used, we went through the front-end code of each company's website and found every pixel and tracking script these startups have added to their different landing pages.
Total of SaaS growing startups that we reviewed in detail: 66
Total tools found: 80
Average number of technologies per startup: 6.54
Median number of technologies per startup: 6
Total funding raised by these startups: $2.5 billion
Average funding per startup: $39 million
Without further ado, here is the list of tools used by fastest growing SaaS startups in 2019:
Marketing Automation, Lead Generation & Lead Engagement
Mailchimp Marketing Automation
MailChimp can be used for more than just newsletters. You can send marketing emails and automated messages, create and trigger targeted campaigns while benefiting from detailed reporting and analytics.
Pardot
FullStory
Leadfeeder
Sumo
AddThis
SalesLoft
OptinMonster
Hello Bar
Marketo
Marketo develops marketing automation software that provides inbound marketing, social marketing, CRM, and other related services.
HubSpot
HubSpot develops cloud-based, inbound marketing software that allows businesses to transform the way that they market online.
Advertising Network
Rubicon Project
OpenX
OpenX provides digital and advertising technologies that optimize a company's advertising revenue. You may say it's a popular alternative of Google ad network.
AdRoll
AdRoll is the display, retargeting & growth marketing platform for web, social, and email advertising.
Content & Content Management Softwares
Wix
Wix empowers businesses, organizations, professionals, and individuals to take their businesses, brands, and workflow online.Trendemon
TrenDemon is setting the standard for content marketing attribution, helping brands understand and improve the impact of content on their bottom line.
Wistia
Video hosting platform for businesses.
Elementor
Yoast SEO
Wordpress Ecosystem
Conversational Sales, Chats & Comment Systems
Disqus
Drift
Intercom
Intercom offers a customer communication platform for teams in web and mobile businesses to communicate with their customers. Its platform enables teams in Internet businesses to communicate with their customers personally, at scale—on their website, inside web, and mobile applications, as well as by email.

Analytics, A/B Testing & Heatmaps
Crazy Egg
Use Crazy Egg to see what's hot and what's not, and to know what your web visitors are doing with tools, such as heatmaps, recordings, A/B testing & more.
Mixpanel
Bizible
Woopra
The leading Customer Journey Analytics platform helping organizations unify, visualize and act on data through every customer touchpoint.
Optimizely
Visual Website Optimiser
VWO enables growing businesses to conduct visitor research, run experiments, personalize experiences, and re-engage it.


Clearbit
Hotjar
Matomo
Open-source web analytics platform, used on over 1.5m websites in over 190 countries.
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